YOUR BUSINESS IS OUR MISSION!

The undoubted success of the policy of the Azerbaijani leadership lies in the rapid development of our economy and, consequently, global changes in living standards.

A key area, to which the government pays special attention, is the development of health care in Azerbaijan. Over recent years, several hospital complexes equipped to modern international standards have been built and commissioned in the capital and other parts of the country.

In addition, private medicine is developing rapidly, which is a prerequisite for effective service delivery to the population as a whole. As is the case in any other area, private medical centres and clinics are subject to competition - in this case, we are talking about the most fundamental choices. That is, in matters of health and beauty, people tend to avoid services that do not meet their requirements and expectations because, so to speak, life is at stake here.

Medeks underwent a difficult period of development and organizational change before becoming a strong and reliable company with highly qualified and experienced staff. Until 2008 the company was called YosKos. And was based on a company formed back in 2002. It began operations following the implementation of several cosmetic turnkey projects. Later, the company extended its scope of activities to health projects; specifically, it organized dozens of laboratories and medical centres.

According to Javid Ahmadi, the company's deputy director-general, when the company was created there was no concept of "apparatus cosmetology" in Azerbaijan. Cosmetology was the business of amateurs who often did not even have a medical education. Filling the gap in the market of cosmetology services, we might say, was an imperative of the time, and so the company began operations precisely in cosmetology.

Today, thanks to Medeks, visits to beauty salons equipped with the latest technology have become a matter of habit, if not a necessity, for most of us. And now the average Bakuvian knows what "apparatus cosmetology" is.

Medeks offers a wide range of devices for taking care of the face and body: cosmetic processors, diagnostic equipment, non-contact mesotherapy, photo-rejuvenation and waist correction, as well as SPA equipment for an SPA salon of any level. The company is today a distributor of such famous brands as Deka laser (Italy), Syneron и UltraShape (Israel), Massor, AAA.Telec (France), NeoQi (Estonia), Overline, Esagono, Decomedical, Lemi (Italy), Dectro (Canada),   Bentlon (Holland), Sportarredo, Brera Medical Technologies и Vezzosi (Italy), as well as many others.

By the way, when beginning work in cosmetology, and facing a shortage of personnel, the company management made a very wise and promising decision: they organized training sessions and courses for health workers to teach them to use the equipment supplied. As our source rightly noted, every project, piece of equipment and methodology requires additional knowledge and skills. The company also assists in recruiting qualified personnel for a particular project.

Further, the market has its own characteristics - extreme importance is attached to the quality of technical services. This is logical, because all equipment, like people, needs proper care. Thus the company provides all its clients with high quality servicing by qualified engineers and technicians trained in France, Italy, Turkey and Russia.

Given the growth in demand, not only for cosmetology but also for professional medical equipment, Medeks analysts made a decision about medical supplies. And since the minimum aim was to provide integrated services in cosmetology and medicine, the company rightly pointed to the need for the services of architects. After all, any medical centre, whether it be a small private clinic or even a dental surgery, apart from the availability of qualified personnel and high quality equipment, must be designed according to certain rules and standards of construction, including air-conditioning systems, air humidity control, a certain pattern of office space for doctors and patients and so on.

According to our interviewee, a team of architectural designers prepares drafts of hospitals and wellness centres in timely and accurate fashion. At the same time, the company adopts an individual approach for each client, so that the design solution developed by the creative team of architects and designers is not only practical, but also aesthetically pleasing.

Today, Medeks is engaged in more than 15 projects for cosmetology and health centres in Azerbaijan, as well as several upcoming projects in Kazakhstan, Turkey and Russia. We are talking about projects for "turnkey" medical, laboratory and beauty centres - from projects for premises to equipment, personnel training and services. Establishing long-term business relationships with world leaders in medicine, laboratories and cosmetology is extremely important to the company. This is proven by its close cooperation with many Turkish, Italian, American, Israeli, Russian, French, German and other organizations. In Azerbaijan, Medeks presents the products of more than 20 international companies. They are: Aloka, Thermo Fisher Scientific, Synthes, Mediana, Dr Mach, Bionics, GymnaUniphy, Siare, Daiwha, Mortara, CU Medical,  Syneron, Reck Motomed, Kinetec, Tuttnauer, Velopex, MIR Spirometers, Deka Laser, Allgaier, Arcom, Chammed, Kazama, Leisegang, DJO, Hanmed,  Herrman, Aerocom, UFSK, Meditech, Memmert, MZ Liberec, Schrack Seconet, Neurowerk, N-tech, RJ-laser, Trackpore, Trismed, Yiber Electronic,  Massor, Technology, Brera, Vezzosi, Sybaritic, AAA Telec, Sportarredo, Bentlon, NeoQi, Esagono, Dectro, Ultrashape, Saunalux, Hasslauer, TSEM, Janus и др.

In closing our conversation, we should note that in order to correctly plan and optimally equip a medical or cosmetic centre or an SPA salon, you should contact MEDEKS. Company specialists will themselves conduct a survey of the market for services, equipment and cosmetics. They will develop a concept and business plan, design and equip your salon, creating a distinctive image. They will select a convenient financial scheme to buy equipment, train staff, provide servicing and find the necessary advertising and information support. And they will always be in contact to provide timely information on the latest techniques in medicine and cosmetology.

In short, as Javid Ahmadi said: "Your business is our mission!"